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    • Privacy Policy

    Last updated: June 6, 2026

    Birbaby USA operates this store and website, including related information, content, features, tools, products, and services, in order to provide customers with an online shopping, gifting, order fulfillment, delivery, tracking, and support experience (the “Services”). This store is powered by Shopify, which enables us to provide the Services to you.

    This Privacy Policy describes how we collect, use, disclose, and otherwise process personal information when you visit this website, use the Services, make a purchase, place an order, send a baby gift, use the custom baby gift builder, track an order, contact customer support, or otherwise communicate with us.

    If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of personal information.

    Personal Information We Collect or Process

    When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another person, including a gift recipient.

    • Contact details, including your name, billing address, shipping address, email address, phone number, and other contact information you provide.
    • Recipient information, including the recipient’s name, delivery address, phone number, company or building details, suite or unit number, delivery instructions, and other information needed to prepare, fulfill, deliver, and support a gift order.
    • Gift-message information, including personalized greeting messages, notes, card messages, or other message content you choose to include with an order.
    • Order and transaction information, including products viewed, added to cart, purchased, returned, exchanged, canceled, or otherwise included in an order, as well as order history and transaction details.
    • Payment information, including payment card information, payment method, payment confirmation, billing details, transaction identifiers, and other payment-related information processed by Shopify, payment processors, or related service providers.
    • Account information, including username, password, preferences, saved addresses, order history, and settings if you create or use an account.
    • Custom baby gift builder information, including choices, preferences, themes, recipient details, selected products, upgrades, and other information you provide when using the builder.
    • Communications with us, including information you provide through the support widget, order tracking widget, contact forms, phone support, customer service requests, order questions, delivery requests, or other communications.
    • Device and technical information, including browser type, device type, operating system, IP address, network connection, unique identifiers, and similar technical information.
    • Usage information, including information about how you interact with this website, the Services, product pages, collections, checkout, widgets, emails, or other website features.

    Personal Information Sources

    We may collect or process personal information from the following sources:

    • Directly from you, including when you visit this website, create an account, place an order, use the custom baby gift builder, provide recipient details, include a gift message, track an order, contact support, or otherwise communicate with us.
    • Automatically through this website, including through cookies, pixels, log files, analytics tools, or similar technologies.
    • From Shopify and service providers, including ecommerce, payment processing, order processing, fulfillment, delivery, analytics, customer support, fraud prevention, and technology providers.
    • From delivery partners, couriers, and fulfillment providers, including delivery status, fulfillment details, delivery confirmation, and order support information.
    • From business partners, affiliates, advertising partners, or other third parties, where permitted by law.

    How We Use Personal Information

    Provide, Operate, and Improve the Services

    We use personal information to operate this website, provide the Services, process payments, manage accounts, display products, enable the custom baby gift builder, process orders, prepare gifts, arrange delivery, provide order tracking, respond to support requests, and improve the shopping and gifting experience.

    Order Fulfillment and Delivery

    We use buyer and recipient information to prepare, coordinate, fulfill, deliver, track, and support baby gift orders. This may include recipient names, delivery addresses, phone numbers, company or building details, suite or unit numbers, delivery instructions, order details, and gift messages.

    Delivery options may vary based on the recipient’s location, the selected gift, product availability, and order timing. Same-day delivery may be available in select supported areas, including NYC, LA, and Northern NJ, on eligible gifts.

    Custom Baby Gift Builder

    We use information provided through the custom baby gift builder to help generate, review, modify, and add selected baby gift options to cart. This may include information about the recipient, occasion, gift theme, product preferences, selected upgrades, and related order details.

    Gift Messages and Recipient Communications

    If you choose to include a personalized gift message, we use that information to prepare and include the message with the order where available. We may also use recipient information when necessary to complete delivery, resolve delivery issues, or support an order.

    Customer Support and Order Tracking

    We use personal information to respond to questions, provide customer support, assist with product selection, answer delivery questions, resolve order issues, provide tracking information, and maintain records of customer service communications.

    Marketing and Advertising

    We may use personal information for marketing, advertising, analytics, and promotional purposes where permitted by law and based on your communication preferences. This may include sending promotional emails, measuring advertising performance, or improving how we present products and services.

    Security, Fraud Prevention, and Service Integrity

    We use personal information to help authenticate users, process payments securely, detect and prevent fraud, protect this website, enforce policies, troubleshoot technical issues, and maintain the security and integrity of the Services.

    Legal and Compliance Purposes

    We may use personal information to comply with applicable laws, respond to lawful requests, maintain business records, enforce our terms and policies, resolve disputes, and protect the rights, property, and safety of Birbaby USA, customers, recipients, service providers, or others.

    How We Disclose Personal Information

    We may disclose personal information in the following circumstances:

    • With Shopify, which powers this store and helps provide ecommerce, checkout, payment, analytics, and related services.
    • With payment processors, fraud prevention providers, and financial service providers as needed to process payments and protect transactions.
    • With fulfillment providers, delivery partners, and couriers as needed to prepare, fulfill, deliver, track, and support gift orders.
    • With customer support providers, support widget providers, order tracking tools, communication platforms, and related service providers as needed to respond to inquiries and support orders.
    • With technology and website service providers, including hosting, analytics, email, advertising, security, and ecommerce app providers.
    • With business and marketing partners where permitted by law and based on your communication preferences.
    • With affiliates or within our corporate group for business, operational, support, administrative, or service-related purposes.
    • When you direct, request, or consent to the disclosure of certain information.
    • In connection with a business transaction, such as a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business event.
    • For legal, security, or compliance reasons, including to comply with applicable law, respond to lawful requests, protect the Services, enforce policies, prevent fraud, or protect rights and safety.

    Relationship with Shopify

    This store is powered by Shopify. Shopify may collect and process personal information about your access to and use of the Services in order to provide, support, and improve Shopify-powered ecommerce services.

    Shopify may also process information related to checkout, payments, fraud prevention, analytics, and other store functions. Shopify’s processing of personal information may be subject to Shopify’s own privacy practices.

    Cookies and Similar Technologies

    This website may use cookies, pixels, tags, log files, analytics tools, and similar technologies to operate the website, remember preferences, support checkout, measure performance, understand visitor interactions, prevent fraud, and support marketing or advertising where permitted by law.

    You may be able to adjust cookie settings through your browser or device. If you block or disable certain cookies, some parts of this website or checkout may not function properly.

    Third-Party Websites, Apps, and Links

    This website may include links to websites, apps, tools, or online platforms operated by third parties. This may include payment services, order tracking tools, support tools, delivery tools, advertising platforms, analytics services, or other ecommerce apps.

    If you access a third-party website, app, or service, your information may be subject to that third party’s privacy practices. Birbaby USA is not responsible for the privacy or security practices of third parties that are not controlled by us.

    Children’s Data

    This website is intended for use by adults purchasing baby gifts. The Services are not intended to be used by children, and we do not knowingly collect personal information directly from children under the age of majority in their jurisdiction.

    Because Birbaby USA is a gifting website, customers may provide limited recipient information related to a baby or child when placing an order, such as a recipient name, delivery details, gift message, or product preference. We use this information only as needed to prepare, fulfill, deliver, and support the order.

    Security and Retention of Information

    We use reasonable administrative, technical, and organizational measures intended to protect personal information. However, no website, system, transmission, or storage method is completely secure, and we cannot guarantee perfect security.

    We retain personal information for as long as reasonably necessary to provide the Services, fulfill orders, support customers, maintain business records, comply with legal obligations, resolve disputes, prevent fraud, enforce policies, and support legitimate business operations.

    Your Rights and Choices

    Depending on where you live, you may have certain rights regarding your personal information. These may include the right to request access, correction, deletion, portability, restriction, or objection to certain processing, or the right to opt out of certain uses of personal information.

    These rights may be subject to limitations or exceptions under applicable law. We may need to verify your identity before responding to certain requests.

    Managing Communication Preferences

    You may opt out of promotional emails by using the unsubscribe option included in our marketing emails where available.

    Even if you opt out of promotional communications, we may still send non-promotional messages related to your account, orders, delivery, order tracking, customer support, policy updates, or other transactional matters.

    Recipient Information

    When you place an order for delivery to another person, you are responsible for providing accurate recipient information and for ensuring you have the authority or permission to provide that information where required by law.

    We use recipient information only as needed to prepare, fulfill, deliver, track, and support the order, or as otherwise described in this Privacy Policy.

    Complaints

    If you have questions or complaints about how we process personal information, please contact us through the Contact Us page on this website or by using the support options available on this website.

    International Transfers

    We may transfer, store, and process personal information outside the state, province, country, or region where you live. Data protection laws in those locations may differ from the laws where you reside.

    Changes to This Privacy Policy

    We may update this Privacy Policy from time to time. If we make changes, we will post the revised Privacy Policy on this website and update the “Last updated” date above.

    Contact

    If you have questions about this Privacy Policy or need assistance with a privacy-related request, please contact Birbaby USA through the Contact Us page on this website or through the support methods available on this website.

    You may also call customer support at (888) 325-0130.